Advertising+Considerations

1. Pathos

 * a quality that evokes emotion especially pity, tenderness, or sorrow.

//This ad displays pathos because it evokes sorrow for the child who was injured in the car accident.//

2. Ethos
//The underlying assumption in this ad is saying that if you drink more milk, you'll be like the celebrity in the ad (Hayden Panettiere).//
 * the underlying assumptions or value of a culture or society.

3. Logos

 * persuasion by the use of reasoning and logic.