Advertising+Techniques

1. Avant Garde 2. Bandwagon 3. Facts & Figures 4. Glittering Generalities 5. Hidden Fears 6. Magic Ingredients: 7. Patriotism 8. Plain Folks 9. Snob Appeal 10. Transfer 11. Testimonial
 * Suggests that using the product puts the user ahead of the times
 * Suggests that everybody is using the product and that you should too in order to be part of the group
 * Statistics and objective factual information that are used to prove the superiority of the product
 * "Weasel Words" are used to suggest a positive meaning without actually making any guarantee
 * Suggest that the product will protect the user from some danger
 * Usually introduces a new fear to consumers - one that did not concern them until they saw the ad.
 * Suggests that some almost miraculous discovery makes the product exceptionally effective
 * Suggests that purchasing this product shows your love of your country
 * Suggests that a product is practical and is a good value for ordinary people
 * Suggests that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle
 * Words and ideas with positive connotations are used to suggest that these qualities should be associated with the product and the user
 * A famous personality is used to endorse a product